Tuesday, September 6, 2011

BP plc (NYSE:BP) To Take On Groupon?

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tdp2664 E money daily BP plc (NYSE:BP) has entered the 'daily deals’ fray with a retail voucher site. BP plc (NYSE:BP) To Take On Groupon? BP plc (NYSE:BP) announced that it started a location-based daily deals service. A 'Today's offers' platform, in BP plc (NYSE:BP)'s main website, offers consumers relevant deals based on their location. The scheme launches with exclusive deals from BP plc (NYSE:BP) Retail's strategic partners including Coca-Cola, Carlsberg, United Biscuits, Danone, Mars and Walkers. BP plc (NYSE:BP) expects to boost sales at its UK petrol stations through this new launch. The offers fall within four categories – 'Thirsty', 'Hungry' 'Entertain me' and 'My car'. Vouchers can be redeemed at stores by printing off a hard copy or presenting them on a mobile device as a text or email. The online-exclusive deals supplement in-store offers. BP plc (NYSE:BP) company shares are currently standing at 36.01. Price History Last Price: 36.01 52 Week Low / High: 35.91 / 49.5 50 Day Moving Average: 42.17 6 Month Price Change %: -24.8% 12 Month Price Change %: -0.1%



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