Sears and Macy’s Prom Dress Sale; Wal-Mart, Target, Macy’s Sales Increase; Stores use Facebook, On-line Site to Promote Sales

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Macy’s and Sears are making headlines by incorporating social media technology as part of their ongoing sales strategy in 2011. Prom season is upon us and two of our nation’s department store giants, Macy’s and Sears, are positioning to communicate with the prom-going demographic through social media outlets on-line. Sears has developed an on-line site dedicated to helping girls find the prom dress of their dreams and Macy’s is promoting their Facebook page as a way of communicating with it’s “fans” about current prom news and notes. In addition to these strategies, the department stores will continue to reach out to shoppers via e-mail, advertising and magazine publications. More and more consumers are shopping on-line and communicating on-line according to current statistics and so the above listed strategies are expected to drum up considerable business. Sears may be hoping that sales increase more so as recent data reveals that the department store has hit some tough times. The company reported that it’s revenue dropped lower by approximately 10 percent from 2005 through 2009. Similar style stores and competitors rose during that same time. For instance, Wal-Mart sales rose approximately 30 percent. Target’s sales rose over 24 percent. Macy’s sales rose approximately 5 percent. Sears is hoping that the prom season thrust will help current sales figures move into the green. Author: Genny Germano

Sears and Macy's Prom Dress Sale; Wal-Mart, Target, Macy's Sales Increase; Stores use Facebook, On-line Site to Promote Sales