Hewlett-Packard Announces David Guetta Web Series

Hewlett-Packard (NYSE:HPQ) has scheduled the launch of a new web series
starring house music producer David Guetta. Hewlett-Packard Announces David
Guetta Web Series Hewlett-Packard (NYSE:HPQ) has announced that it is planning
to launch a branded web series as part of a partnership with French DJ, David
Guetta. The series aims to promote Hewlett-Packard (NYSE:HPQ)'s laptops and
headphones ranges, and will launch next month on online video platform
Dailymotion and David Guetta's YouTube channel. Episodes will feature five
cities including London, Cannes and Ibiza. Olivier Gillet, marketing director
for Hewlett-Packard (NYSE:HPQ) webOS EMEA, said that, "Hewlett-Packard
(NYSE:HPQ) [brands] talk about changing the marketing paradigm. In reality it is
difficult to change the traditional model without doing something radically
different. Using music and hot bands as brand lever is fresh and new. It has
been done with film and TV, but music has constant and growing fanbases this is
like gold to marketers". Hewlett-Packard Co. (NYSE:HPQ) stocks were at 29.08
at the end of the last days trading. Theres been a 5.2% change in the stock
price over the past 3 months. Hewlett-Packard Co. (NYSE:HPQ) Analyst Advice
Consensus Opinion: Hold Mean recommendation: 2.81 (1=Strong Buy, 5=Strong Sell)
3 Months Ago: 2.93 Zacks Rank: 2 out of 2 in the industry