Microsoft Corporation (NASDAQ:MSFT) has topped a list of Canadas most
influential brands. Microsoft Corporation (NASDAQ:MSFT) Hits Heights In Canada
CNW has reported that Microsoft Corporation (NASDAQ:MSFT), the computer giant,
has achieved the number one position in the list of Canadas most influential
brands. Advertising Week and Ipsos Reid launched the first ever brand influence
index, which used six dimensions that define and drive brand influence. The six
dimensions are relevance, leading edge, engagement, trustworthy, presence, and
corporate citizenship. Steve Levy, President, Ipsos Reid, said that, For
millions of Canadians Microsoft plays a role in their everyday lives, whether at
work, at home or at play. It is very tough and complicated for any brand to
exert influence and ultimately takes a number of factors to achieve true brand
influence. These ten brands have excelled at building that influence and driving
preference in an ever-increasingly competitive marketplace. We look forward to
seeing how the Top 10 brands of the Ipsos Influence Index might change in 2013
and beyond. Microsoft Corp. (NASDAQ:MSFT) shares were at 29.34 at the end of the
last days trading. Theres been a 9.3% change in the stock price over the past 3
months. Microsoft Corp. (NASDAQ:MSFT) Analyst Advice Consensus Opinion: Moderate
Buy Mean recommendation: 1.95 (1=Strong Buy, 5=Strong Sell) 3 Months Ago: 1.82
Zacks Rank: 13 out of 92 in the industry
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