Groupon (NASDAQ: GRPN ) may not have much to worry about, but Bank of America
(NYSE: BAC ) is elbowing into the daily deals business. Well, sort of. The giant
bank that everyone loves to hate is trying out a new strategy that it hopes will
endear it, even ever so slightly, with its customers. Called BankAmeriDeals, the
program aims to reward BofA customers who do their banking online. Deals, in the
form of discounts at participating merchants, will be offered to BofA
cardholders based on their spending patterns. If you've been swiping your card
at upscale apparel retailers, you'd be likely to get a discount offer to a
shop that offers such goods. As NPR points out , the deals aren't paid for by
the bank but by the merchants. BofA expects the plan to increase customer
loyalty – and perhaps ease the sting of less popular attempts to wring more
revenue out of customers via higher fees . The program is launching on very
limited basis, open only to BofA employees in North Carolina, South Carolina and
Nevada. Before it's made available to consumers, the bank will enroll the rest
of its workforce. Seems clear that BofA is moving slowly to ensure that it
doesn't barge right into yet another public relations fiasco .
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