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tdp2664 China Analyst Baidu.com, Inc. ( NASDAQ :BIDU) launches iPhone app, ramps up mobile search efforts, Sohu IT reports. The new app features eight categories of search functions: webpage, images, news, maps, Baidu Answers, Baidu Encyclopedia, MP3, videos. According to the report, the Baidu Search app is now ranking No.1 in the Utilities category in Apple's China App Store. The Android and Windows Phone 7 versions of the app is also being developed. Industry expert points out that launching the app means Baidu is once again making a push into mobile Internet. E Commerce China Dangdang Inc (NYSE:DANG) explains why it blocked Etao search engine's spider, TechWeb reports. The company said it blocked Etao spider because the book reviews on Dangdang.com represent real user experience accumulated in the past 12 years. It did not want these valuable contents to be crawled and indexed. In addition, the company has recently formed children, maternity, media, general merchandise, apparel, digital and electronic, e-book business units, and a newly formed business line marketplace. The clear business line differentiation and direct reporting lines help the company capture the growing market opportunities and drive its operational efficiency. SINA Corporation's ( NASDAQ :SINA) launches “Micro Videos” sub-channel in its video channel. This new channel sources content from Sina Weibo, whose users can choose to submit their uploaded videos to Sina's video channel. The submitted content is then reviewed and selectively published on Sina Video. In addition, Sina Weibo is becoming an important channel for driving traffic to other websites. The clickback rate on Sina Weibo is much higher than that of other SNSs in China based on third party reports. Renren Inc (NYSE:RENN) ranks first in a brand image survey by CBNweekly, a highly respected Chinese business magazine. This survey shows Renren.com became the No.1 company among social networking websites for the year of 2011. In addition, Renren is increasingly a leading provider of location-based services in China. About 60% of status updates on Renren sent through smartphones contain location-based information, and 20% of photos uploaded through smartphones also comewith location information attached. In addition, LBS is increasingly being integrated with other services on the Renren platform. Changyou.com Limited ( NASDAQ :CYOU) provides hints about new content of Tian Long Ba Bu 3. Some original design pictures for future versions have been posted online. The pictures show that the theme for the next upgrade will very likely represent a return to the peaceful “farms and gardens” from the previous theme of continuous battles. In addition, Changyou has completed the acquisition of 7Road, a leading web-based game company in China. Through the acquisition, the company quickly established a leading position in the fast-growing web-based game segment, which is an important part of its strategy to diversify beyond MMORPGs.
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