Sunday, May 8, 2011

Dunkin’ Donuts to Sell Stock in $400M IPO

Though named after its tasty pastries, Dunkin' Donuts is one of the most
powerful beverage brands in America. Its coffee customers routinely rank the
company at the top of the list for brand loyalty awards, are a big driver behind
the chain's $6 billion in annual revenue. Dunkin' Donuts is hoping investors
share this kind of enthusiasm for the brand with the Massachusetts-based
company looking to offer stock in its operations sometime soon. Today, Dunkin
Donuts announced it has filed for an IPO that could raise up to $400 million and
will create a stock that trades under the Nasdaq ticker DNKN. After the
market's recovery over the last year or so, some think the timing right to
sell stock in Dunkin' Donuts. But should individual investors buy it, and will
it change anything for consumers? There are many signs that the recent rally on
Wall Street is sustainable and that now is the time to buy stock. The
unemployment rate is slowly drifting downward, earnings are improving for many
major corporations and consumers seem to be feeling better about spending. As a
result "initial public offerings" of stock, or IPOs, have really picked up.
After a measly 31 offerings in 2008 at the height of the financial crisis, IPOs
totaled 153 in 2010. Many of those like the reborn General Motors (NYSE: GM )
came at the end of the year, too, and momentum is building in 2011 with a host
of recent offerings hitting the market. Related Article: 3 hot 2011 IPOs to Buy
But there are no guarantees the favorable environment will last. The housing
market remains battered, and debates over federal spending and U.S. debt loom
large. As we've learned over the last few years, fortunes can change in a
hurry on Wall Street. If things go south for the broader stock market, Dunking
Donuts may have trouble attracting new investors to its IPO. Whats more, zeroing
in on the specifics of Dunkin Donuts itself reveals signs of concern. In its
filing, the company said it suffered a quarterly loss of $1.7 million in the
first quarter of 2011 – a big difference from $5.9 million in profits the year
before. Of course, one bad quarter doesnt mean the brand is busted. Dunkin
Donuts certainly has room to grow, and thats what investors look at most of all.
There are some 6,700 Dunkin' Donuts locations throughout the United States
compared with 15,000 Starbucks (NASDAQ: SBUX ) coffee shops that rake in $10
billion in annual revenue. If Dunkin' manages to flex its muscle on a bigger
scale, it could easily tap into a bigger piece of the specialty beverage market.
That's to say nothing of Dunkin Donuts' packaged product line that launched
in 2008, and rolled out bagged coffee grounds to roughly 40,000 supermarkets and
stores last year. This relatively new effort has a lot of room to grow.
Theoretically, the IPO would raise funds to power that expansion and growth. In
its filing with regulators, Dunkin pointed to a significant opportunity to
expand in foreign markets and outside the Northeast U.S., where it is
concentrated. But whatever the vices and virtue of a Dunkin' Donuts IPO, the
reality is that like Facebook and Twitter and other much-anticipated stock
offerings, there is a lot of daylight between now and any debut of DNKN shares.
Dunkin' Donuts simply filed the paperwork for a stock offering but was light
on the details. As of right now, there's no telling how many shares will be
part of the IPO nor did it hint at a date. Related Article: Facebook IPO Buzz
Heats Up In short, there are many unanswered questions about Dunkin' Donuts
stock – not the least of which is when DNKN shares will actually start trading
on the Nasdaq. Loyal consumers have no call for alarm about shareholders
demanding an overhaul of the menu or ratcheting up prices. At least not yet. For
now, folks who want to buy into Dunkin' Donuts will have to content themselves
with a box of Munchkin donut holes and a trademark cup of Dunkin' joe. Jeff
Reeves is editor of InvestorPlace.com. As of this writing, he did not own a
position in any of the stocks or funds named here. Follow him on Twitter via
@JeffReevesIP and become a fan of InvestorPlace on Facebook.

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