SABMiller plc (LON:SAB) Encouraging Responsibility

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SABMiller plc (LON:SAB) has started a public campaign in India to encourage responsible drinking. Flash Player 9 or higher is required to view the chart Click here to download Flash Player now View the full SAB chart at Wikinvest SABMiller plc (LON:SAB) Encouraging Responsibility The beverage giant SABMiller plc (LON:SAB) has started a new outdoor campaign in India requesting the people to drink responsibly in metro stations in Delhi. The campaign, which started last month, also includes billboards with creative messages like 'Be good to yourself, drink responsibly' and 'Underage drinking ain't cool'. SABMiller plc (LON:SAB) said that the campaign will continue for the next three months and its aim is to create awareness and to defend alcohol misuse and abuse. SABMiller plc (LON:SAB) India marketing director Derek Jones said, "as the Delhi Metro has become the most preferred way of transport in Delhi and the NCR, we thought that Metro stations would be an interesting medium and the ideal place to propagate messages on responsible drinking behaviour.” SABMiller plc (LON:SAB) stocks stood at 2250.5 at the end of the last trading session. Price History Last Price: 2250.5 52 Week Range: 1,810.00- 2,328.00 Last Vol: 2096656 3 Month Vol: 25738700