SABMiller plc (LON:SAB) has started a public campaign in India to encourage
responsible drinking. Flash Player 9 or higher is required to view the chart
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SABMiller plc (LON:SAB) Encouraging Responsibility The beverage giant SABMiller
plc (LON:SAB) has started a new outdoor campaign in India requesting the people
to drink responsibly in metro stations in Delhi. The campaign, which started
last month, also includes billboards with creative messages like 'Be good to
yourself, drink responsibly' and 'Underage drinking ain't cool'.
SABMiller plc (LON:SAB) said that the campaign will continue for the next three
months and its aim is to create awareness and to defend alcohol misuse and
abuse. SABMiller plc (LON:SAB) India marketing director Derek Jones said, "as
the Delhi Metro has become the most preferred way of transport in Delhi and the
NCR, we thought that Metro stations would be an interesting medium and the ideal
place to propagate messages on responsible drinking behaviour. SABMiller plc
(LON:SAB) stocks stood at 2250.5 at the end of the last trading session. Price
History Last Price: 2250.5 52 Week Range: 1,810.00- 2,328.00 Last Vol: 2096656 3
Month Vol: 25738700
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