Sunday, November 14, 2010

Apple Inc. (AAPL) Rumors – No iTunes Update, but Twitter Tie Ins

Here is your daily Apple (NASDAQ: AAPL ) stock news and rumors for November 12,
2010. iTunes didnt get the software update that was rumored earlier this week,
but it did get new Twitter functionality. Also, iOS 4.2 may be coming next week,
provided its problems on the iPad get worked out in time. Finally, a new Wall
Street Journal report says that iAd is improving mobile advertising business for
a number of ad agencies, not just Apple Inc. Apple iTunes Social Network Ping
Gets Twitter: Now iTunes users can add 140 extra characters to updates notifying
their friends what album theyre currently listening to. Privately owned and
popular social network Twitter announced yesterday that they have integrated
their micro-update service with the recently launched iTunes social network
Ping. Users with both Ping and Twitter accounts can link the two, letting them
mix friend lists from both services and automatically post actions on Ping to
Twitter pages. Options to Post, Review, and Like on Ping are automatically sent
to the linked Twitter account when used in Ping, and links to sample and
purchase songs on iTunes are then added to posts at Twitter.com. Integration
with the popular network will be essential in Apples drive to get its millions
of iTunes users active on Ping. While Twitter's integration is a good get for
AAPL, there is still no word on when Facebook functionality will finally be
integrated into Ping. Ping launched with Facebook tools at the beginning of last
September, but were quickly pulled from the service as the social network and
technology giant had yet to reach an official agreement linking the two
services. iOS 4.2 Update Rumored to be Delayed Over WiFi Issues: The week
starting November 8 th began with murmurings that the long-expected software
updates to Apples major operating systems, OS X 10.6 Snow Leopard and iOS 4,
would finally be available for users to download. Mac OS X 10.6.5 did indeed
release to the public, bringing a wealth of stability fixes to the operating
system. Today, however, iPad and iPhone users are still waiting for iOS 4.2 to
be made available. Greek website iPhoneHellas , known for accurate reports of
Apple software update releases, now says that the mobile operating system update
will arrive next Tuesday, November 16 th . Another rumor running at MacStories
says that the software update may be delayed beyond next Tuesday though.
According to that story, AAPL has encountered issues with WiFi connectivity in
iPads using the current version of iOS 4.2. A new gold master of iOS 4.2 will be
prepped to solve the issue before iOS 4.2 is released to the public. iAds
Improving Business for Small Mobile Advertising Companies: Rather than crushing
the competition, Apples recently launched mobile advertising platform iAds is
actually improving business for rival mobile advertising companies according to
a new report from the Wall Street journal . The report includes strong praise
from the heads of mobile advertising companies Sprout and Publicis Group SA who
both claim that rather than monopolize the field, iAds has legitimized mobile
advertising as a profitable method of reaching consumers. It is speculated that
the high cost of entry for using the iAd service—its been hinted that AAPL
required a $10 million campaign commitment from advertisers when iAd first
launched last July—has driven many advertisers with lower budgets to groups
like Sprout. iAd, meanwhile, continues to grow. It was announced last week that
AAPL would be opening a new office for its iAd operations in New York Citys
Union Square in anticipation of bringing the service to the United Kingdom and
Japan. The upcoming iOS 4.2 mobile operating system update will also bring iAd
support to the iPad, opening a new audience of millions to potential and current
advertisers. As of this writing, Anthony Agnello did not own a position in any
of the stocks named here.

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