Friday, January 13, 2012

Proof Kodak Was Doomed, 14 Years Ago

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tdp2664 InvestorPlace Eastman Kodak (NYSE: EK ) is in it deep. While Kodak is is trying to stave off bankruptcy via restructuring , crippling debt and troubles turning a profit mean there isn't much time on the clock. Back in November I wrote that Kodak stock was headed to zero , and at less than a dollar it looks like that prediction could be true before the year is out. Amid all the mayhem, I got a great note from a reader last week. Floyd, who now lives in sunny California but was an employee of Kodak from 1965 to 1991, passed on an article written about the Rochester, N.Y., company's trouble amid a changing business landscape. Floyd passed on an article from the Democrat and Chronicle dated Jan. 5, 1998. The headline? "Can Kodak Make Necessary Changes" One excerpt reads, "The solution to Kodak's problems is deceptively simple, but thwarted by a culture of fear in which management cannot afford the risk of 'looking bad.'" Click to Enlarge Click on the image to the right to enlarge it and take a peek for yourself. Considering Kodak invented some of the first digital camera technology but refused to move beyond traditional film until it was way too late, that seems like an eerie commentary of a culture that persisted over the last 14 years and probably persisted long before this article was written. Floyd adds his two cents: Thinking back to the late 80′s when I was a technician



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