Monday, January 23, 2012

Monday Apple Rumors: A Big Weekend for Interactive Textbooks

Here are today's Apple rumors and AAPL stock items. Apple iBooks Doles Out
350,000 Textbooks in 3 Days: Early interest in the next interactive textbooks
available on the iPad through Apples iBookstore surged during their first
weekend of availability, according to an article published on Monday by All
Things Digital . Global Equities Research reported on Monday morning that
350,000 textbooks were downloaded between Friday and Sunday. This is good news
for Apple publishing partners like McGraw-Hill (NYSE: MHP ) and Pearson (NYSE:
PLC ) as well as for Apple, but its unclear if those sales will stay steady once
press coverage of the reborn iBooks app has died down. Apples other major
publishing release, the e-book publishing app iBooks Author, was downloaded
90,000 times over the same period. Tablet Ownership Doubled over Holidays: If
analyst predictions of record iPhone sales arent enough to get shareholders
salivating ahead of Apples quarterly earnings call on Tuesday, a new study
released from Pew Research should also rev some engines. The research group
found that tablet ownership in American households nearly doubled between
December and January, growing from 11% to 19% in one fell swoop. Pews data
includes all tablets, from the iPad to Amazon s (NASDAQ: AMZN ) Kindle Fire and
Barnes & Noble s (NYSE: BKS ) Nook. iPhone 4S Wins Customers from Competitors:
Consumer Intelligence Research Partners released a report on Monday (via Apple
Insider ) looking at the background of iPhone 4S buyers. The firm found that 36%
of consumers who bought the iPhone 4S following the devices release in October
had jumped from using competing platforms, including Research In Motion s
(NASDAQ: RIMM ) BlackBerry phones, Google s (NASDAQ: GOOG ) Android devices, and
even Hewlett-Packard s (NYSE: HPQ ) Palm phones. The report also found that 21%
of iPhone 4S buyers purchase the 64GB model, the most expensive available. Thats
a higher-than-expected percentage of consumers compared to previous studies,
like one conducted by Piper Jaffray that found just 19% of consumers opt for the
largest model. As of this writing, Anthony John Agnello did not hold a position
in any of the aforementioned stocks. Follow him on Twitter at

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