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tdp2664 InvestorPlace Thursday saw a pair of contrasting stocks — old bricks-and-mortar bookseller Barnes & Noble (NYSE: BKS ) and cult retail stock Lululemon Athletica (NASDAQ: LULU ), the maker of fashionable yoga clothing — suffer similar fates on earnings reports. BKS was nowhere near Wall Street earnings expectations of 3 cents per share when it reported fiscal second-quarter earnings Thursday, instead announcing a loss of $6.6 million, or 17 cents per share. However, the result was five cents per share better than the year-ago period. Barnes & Noble has found itself in a costly battle to keep its Nook e-reader competitive with Amazon 's (NASDAQ: AMZN ) Kindle line. While Nook sales, which include content, were up 85% from last year, the company bemoaned costs associated with advertising the product. Further exacerbating the problem was Amazon's recent step up from a plain e-reader Kindle to the Kindle Fire, a more functional tablet closer to par with Apple 's (NASDAQ: AAPL ) iPad. In early November, Barnes & Noble joined the fray by announcing its own Nook tablet , which runs about $50 more than Amazon's device and is slightly improved in some technical respects. That update also weighed on BKS's profitability. That news, as well as forecasts of full-year earnings hitting the lower end of Barnes & Noble’s previous $210 million-$250 million range, sent BKS tumbling as much as 25% before recovering to $14.59, or about 16% down from Wednesday's close. Lululemon Athletica, which has gripped investor interest with 1,000% gains in less than two years, had a decent earnings report but watched its shares plunge after missing lofty expectations. Wall Street analysts expected 34% year-over-year sales growth, but the company announced 31%, sending the stock down more than 5% to $47.17 by the end of Thursday's trading. The selloff seemed overdone considering the company announced a 50% gain in EPS, a 31% increase in revenue and 16% same-store sales growth. But hits like these aren't uncommon among momentum stocks — just look at Netflix (NASDAQ: NFLX ) and Green Mountain Coffee Roasters (NASDAQ: GMCR ). Also Thursday, the airline industry continued to rebound from AMR Corp. 's (NYSE: AMR ) bankruptcy announcement , with big carriers like United Continental (NYSE: UAL , +6.4%, $19.12), Delta Air Lines (NYSE: DAL , +4.93%, $8.52) and US Airways (NYSE: LCC , +4.66%, $4.94) picking up ground. Three Up Groupon (NASDAQ: GRPN ): Up 8.29% ($1.45) to $18.95. CF Industries (NYSE: CF ): Up 5.14% ($7.18) to $146.98. Nordstrom (NYSE: JWN ): Up 4.02% ($1.82) to $47.10. Three Down Kohl's (NYSE: KSS ): Down 6.38% ($3.43) to $50.37. Express (NASDAQ: EXPR ): Down 6.21% ($1.41) to $21.28. Sears Holdings (NASDAQ: SHLD ): Down 4.72% ($2.85) to $57.48. As of this writing, Kyle Woodley did not hold a position in any of the aforementioned stocks. Check out our list of previous IP Market Recaps .
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