Friday, December 23, 2011

Friday Apple Rumors: Newsstand Boosts Magazine Subscriptions

Here is your daily Apple (NASDAQ: AAPL ) stock news and rumors for Friday.
Apple Newsstand Is a Boon for Popular Science : Its been difficult to judge
whether tablets and e-readers will be the savior of print periodicals. Will
people really be willing to drop a few bucks on electronic magazines when a Web
browser is sitting right there on the iPad? Heres a hopeful sign: Bonniers
Popular Science magazine released digital readership numbers, and the spike
following the opening of Apples Newsstand digital storefront in October is
significant to say the least. Bonniers tablet software publishing Mag+ (via All
Things Digital ) said in a new report that the tablet edition of Popular Science
saw one-week sales increase 13% immediately following Newsstands opening. Better
news still is that weekly sales, which have been steadily rising since February
2011, increased at a greater rate, thanks to Newsstand. These are just Popular
Science s numbers though, and the weekly readership is hitting above just 40,000
at this point. Print circulation is still above 1.3 million for the magazine so
digital editions have a long way to go. Apple Reveals International Availability
of iTunes Match and iTunes in the Cloud: Since opening its cloud services for
business earlier this fall, theres been no small amount of confusion on where
Apples iTunes Match service is available and where its yet to launch. Apple
posted an official statement on its website on Thursday to clarify. It said its
cloud-based iTunes service iTunes Match is now available in 17 countries , and
iTunes in the Cloud is available in 120 countries, but only the U.S., Canada,
Australia and the U.K. support all media (TV, film, books) and not just digital
music. Apple Website Among the Most Trafficked: A new ComScore report released
Thursday said Apples website is the 13th most-trafficked U.S. website , and one
of only three retailers in the top 15. The companys 79 million unique visitors
placed it well ahead of Wal-Mart (NYSE: WMT ), which came in at 18th. iTunes and
its numerous sub-businesses, like the App Store and iBookstore, provide the bulk
of Apples retail traffic rather than the companys online store for products. The
two retailers ahead of Apple are eBay (NASDAQ: EBAY ) and Amazon (NASDAQ: AMZN
). As of this writing, Anthony John Agnello did not own a position in any of the
stocks named here. Follow him on Twitter at

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