Thursday, November 24, 2011

Sears Holdings (NASDAQ:SHLD) Makes EAMobile Games Deal

Sears Holdings (NASDAQ:SHLD) Auto Centers has teamed up with EAMobile to get
some product placement in their Apple iOS apps. Sears Holdings (NASDAQ:SHLD)
Makes EAMobile Games Deal Branded Sears Holdings (NASDAQ:SHLD) Auto Center shops
are to be integrated in Road Trippin for iPad, iPhone and iPod Touch by EA
Mobile. To support the launch of Road Trippin', their latest game, EA Mobile
is working with Sears Holdings (NASDAQ:SHLD) Auto Centers to bring branded auto
shops into the game. Lori Williams, Chief Marketing Officer for Sears Holdings
(NASDAQ:SHLD) Auto Centers, said that, Mobile gaming is a great venue to
introduce Sears Holdings (NASDAQ:SHLD) Auto Centers products and services to a
new generation of customers. With the number of mobile game players growing
every day, Road Trippin enables Sears Holdings (NASDAQ:SHLD) Auto to leverage
this new marketing channel to engage with potential customers in a relevant way.
Sears Holdings (NASDAQ:SHLD) shares were at 59.15 at the end of the last days
trading. Theres been a 6.7% change in the stock price over the past 3 months.
Sears Holdings (NASDAQ:SHLD) Analyst Advice Consensus Opinion: Hold Mean
recommendation: 3 (1=Strong Buy, 5=Strong Sell) 3 Months Ago: 3.67 Zacks Rank:
N/A out of 14 in the industry

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