Below is the weekly notable news on SINA Corporation (NASDAQ:SINA). SINA
Corporations (NASDAQ:SINA) fee-based Weibo Numbers criticized by some web users,
reports Enet.com.cn. The article cites a poll showing 73% of the 1,484 surveyed
web users will not spend 200 to 300 RMB on buying a Weibo Number, while 6% of
the surveyed users are willing to do so. In addition, RBS maintains Buy rating
and $133.13 price target on SINA Corporation (NASDAQ:SINA). SINA Corporation
(NASDAQ:SINA) introduces fee-based Weibo Numbers, reports Qianlong.com. These
numbers are an alternative way to identify a Weibo user. Currently there are
three types of Weibo Numbers for sale: gold, silver, and bronze numbers. Users
are charged a one-time fee and a monthly fee to own such a number. Sinas CEO
Charles Chao said in April 2011 that Weibo will begin monetization in the first
half of next year. This news means the monetization has started. Sina is
currently developing an advertising system for Weibo and is in the process of
enhancing the micro payment system, both of which would be essential for future
monetization. In the mean time Sina is working on an e-commerce platform for
Weibo which is a natural extension of its existing platform. SINA Corporation
(NASDAQ:SINA) releases HTML5-based mobile version of Weibo, Ccidnet.com reports.
Users can access this new version by visiting m.weibo.cn on their cell phone
browsers. The new version currently supports the default browsers of iOS,
Android and Windows Phone 7. The release of this version means cell phone users
can have virtually the same microblogging experience as PC users. SINA
Corporation (NASDAQ:SINA) faces more competitive pressure after Kaixin001.com
receives investment.Tencent announces a strategic investment in Kaixin001.com.
The two companies will launch strategic cooperation in the future. Monetization
of Sina Weibo is still not the companys focus at the current stage. Sina is
currently developing an advertising system for Weibo and is in the process of
enhancing the micro-payment system. Both of these would be essential for future
monetization. The company is also working on an e-commerce platform for Weibo
which it believes is a natural extension of its existing platform. SINA
Corporation (NASDAQ:SINA) introduces "Wei Number." This new product is related
to the companys Sina Weibo service. Users who have a Wei Number can use this
unique number to identify themselves. This is an alternative to the traditional
user names. Sina intends to make significantly more investment in product
development and marketing for Weibo this year to further solidify its leading
position by accelerating product launches and user base accumulation. SINA
Corporations (NASDAQ:SINA) launches "Micro Videos" sub-channel in its video
channel. This new channel sources content from Sina Weibo, whose users can
choose to submit their uploaded videos to Sinas video channel. The submitted
content is then reviewed and selectively published on Sina Video. In addition,
Sina Weibo is becoming an important channel for driving traffic to other
websites. The clickback rate on Sina Weibo is much higher than that of other
SNSs in China based on third party reports.
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