J.C. Penney (NYSE: JCP ) imported a handful of executives from winning
marketers. Can they change the companys culture and boost earnings growth? Or is
Wal-Mart (NYSE: WMT ) a safer bet? In June, J.C. Penney announced that Ron
Johnson, Apple s (NASDAQ: AAPL ) senior vice president of retail, would take
over as CEO effective Nov. 1. Behind that move was an effort by activist
investors William Ackman of Pershing Square Capital Management and Steven Roth
of Vornado Realty Trust who bought 26% and want new management to lift the
stock price. And earlier in October, Johnson announced he was hiring Michael
Francis
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