Renren Inc (NYSE:RENN) aims to develop fast-growing social games platform. In
the interview with Sina Games, Chuan He, senior vice president at Renren, talks
about this goal. According to Mr. He, webpage game LuanShiTianXia is a recent
focus for the company. Renren will use innovative game-play and marketing
methods to make the game successful in the market. Changyou.com Limited
(NASDAQ:CYOU) will launch more racing contests in Duke of Mount Deer, Sina Games
reports. A recent racing contest in the game has attracted tens of thousands of
players from 136 groups of servers. According to Feng Chen, a marketing
executive at Changyou, this popular racing contest is only a beginning. PVE and
SVS will continue to be a focus for the games future development. In the future,
the company will launch more racing contests, where players in different servers
can compete against each other. Sohu.com Inc. (NASDAQ:SOHU) executive forecasts
break-even of video business in near future, China Securities Journal reports.
Chun Liu, COO of Sohu Video, provided this prediction. He further said that the
company will invest 100 million RMB to produce 10 original video programs to
achieve differentiation against competitors. Sohu also intends to try charging
for its high-end video content. NetEase.com, Inc. (NASDAQ:NTES) will spend
nearly 100 million RMB on marketing Tian Xia 3. Cunyan Fan, an executive at
NetEases online game division, told China Business News that NetEase has spent
more than 200 million RMB in the research and development of 3D online games
since 2003. The companys CEO Lei Ding told media earlier this year that NetEases
market share in Chinas 3D online game market had exceeded 50%. NetEase achieved
this through its four 3D games, including World of Warcraft. Shanda Interactive
Entertainment Ltd (NASDAQ:SNDA) showcases five brands and 10 new games in
industry exhibition. During the 9th China International Internet Culture
Exhibition, Shanda has demonstrated its first mobile game brand GameLive, along
with four games currently under the brand. With the continued implement and
patience of its triple A strategy, Shandas online games revenue continues to be
driven by an increasingly diverse portfolio of high quality games including
Dragon Nest, Mir 2, Legend of Immortals and others. The company is opening a new
chapter in online gaming by turning online gaming into open social networking
community.
No comments:
Post a Comment