Monday, October 3, 2011

Line Your Portfolio With Crocs, Wolverine

The U.S. economy might not be in the greatest shape, but a pair of shoe
companies are rocking and rolling. On Monday, Wolverine Worldwide (NYSE: WWW )
announced an 18% profit increase, and weeks ago Crocs (NASDAQ: CROX ) launched a
line of shoes with Tiger Woods former golf coach. But should you invest in these
two shoe makers? As I wrote in July , after riding a wave of popularity a few
years ago, Crocs hit the skids, with its stock bottoming out in 2009. But since
then, it has reinvented itself and is enjoying spectacular global demand growth.
Two weeks ago, Crocs announced a line of golf shoes designed by Tiger Woods
former golf coach , Hank Haney, who also has taught hundreds of golfers around
the world. The new shoes for men and women will be launched in 2012, and theyre
intended to be worn both on and off the course. These Crocs seem destined to add
to the companys revenue momentum. But Crocs is not the only shoe company riding
a hot streak. Wolverine maker of casual shoes, rugged outdoor and work footwear
boosted its sales and profit forecast and reported an 18% boost

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