Saturday, October 8, 2011

AT&T’s T-Mobile Merger Not Doing Anyone Any Favors

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tdp2664 InvestorPlace I just finished reading an op-ed piece in the Florida Courier suggesting the merger between AT&T (NYSE: T ) and T-Mobile is good for America. It states that AT&T will create 100,000 jobs and make wireless service available to most of the country. That's a can't-lose marketing pitch if there ever was one. Fortunately, the Department of Justice sees through this con job and has stepped in to prevent the deal from happening. AT&T shareholders might want to take the time and reflect on what this merger really means: Higher prices and even worse customer service. This deal is bad for AT&T, and it's bad for America. Sell your stock before this gets messy. While you're at it, I suggest you look at CenturyLink (NYSE: CTL ) instead. Merger Savings According to The Wall Street Journal, the merged businesses will save $40 billion in costs , and thousands of jobs likely will be lost in the integration. That's a different picture than the one I read about in the Florida Courier . The simple fact is that AT&T is eliminating the T-Mobile name altogether, and with it, the retail stores that sell T-Mobile phones. They might bring back 5,000 customer service jobs from offshore, but that's a long way from 100,000. I live in Canada where, until recently, there was very little competition in the wireless industry, with three companies dominating business. Despite recently increased competition, Canadians aren't seeing the benefits . Canada has gone to a more competitive environment where consumers are gaining little, yet the U.S. is going to move the other way — become less competitive and expect things to get better. That's not happening. AT&T shareholders might see this as the road to higher profits, but it could just as easily be the road to ruin as loyal T-Mobile customers flee for Sprint (NYSE: S ) and Verizon (NYSE: VZ ).



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