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Kellogg Company (NYSE:K) has extended its media marketing partnership with Augme Technologies. Kellogg Company (NYSE:K) Extends Marketing Partnership According to an announcement made by the leading cereal producer Kellogg Company (NYSE:K), they have extended their partnership with Augme Technologies by using its AD LIFE mobile platform to directly engage with consumers, by providing enhanced content via mobile devices. Larry Bruck, Kellogg Company (NYSE:K)'s senior vice president, global media and marketing operations said, "With the rapid adoption of mobile phones and increased consumer use of mobile devices on their path to purchase, we have made mobile an integral part of how we communicate to our consumers. Augme has been a great partner as we have rapidly expanded our mobile strategy across our brands." Kellogg Company (NYSE:K) shares were at 54.71 at the end of the last day’s trading. There’s been a 5.8% change in the stock price over the past 3 months. Kellogg Company (NYSE:K) Analyst Advice Consensus Opinion: Moderate Buy Mean recommendation: 1.9 (1=Strong Buy, 5=Strong Sell) 3 Months Ago: 2.19 Zack’s Rank: 8 out of 41 in the industry
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Tuesday, April 12, 2011
Kellogg Company (NYSE:K) Extends Marketing Partnership
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