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Unemployment still remains at a relative high and the current economic climate in America remains hazy but with a forecast of clearing skies. Target and Wal-Mart want to take advantage of economic recovery trends. American consumers are beginning to spend their hard earned dollar again as the most recent consumer sentiment index revealed that consumer sentiment is on the rise. Stores are now positioning to present sales, deals, coupons and whatever else they can think of to get the American buyer back into their businesses. Recent news posts reveal that outcome of this head to head battle between Wal-Mart and Target. Both are retail giants and both promise to save the consumer money if they purchase product from their respective store, but recent data reveals Target may be leading the battle over Wal-Mart at this current time. Price comparison statistics collected recently revealed that overall, Target’s everyday prices were lower. The price comparison study was carried out by the consulting firm, Customer Growth Partners and the stores selected for the survey were based in Carolina, New York and Indiana. Product items selected for the survey consisted of 22 common grocery items such as milk, rice, bread, etc and also other common general merchandise items. The results were close but Wal-Mart’s total bill came in almost two dollars higher. This was a surprise as the results were expected to show just the opposite. Similar studies have been done the past several years and Wal-Mart normally held the winning edge. This year, Target makes the grade. Target’s Red Card discount could further the savings that the American consumers receive. Author: Stephen Johnson
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