Super Bowl Commercials Impress In 2011

The explosion in the price of Super Bowl commercials has priced a huge number of companies out of the market for airtime in the biggest broadcast of the year. What began as a novelty ten years ago has become a staple of the largest companies in the US, who demand the greatest exposure for their advertisements which cost as much to produce as they do to air. Super Bowl Commercials Amaze In 2011 Super Bowl Commercials Super Bowl commercials have increased not only in price over the past few years, but also in reach. Social media has become the method of delivery for the messages of advertisers across the glove, as companies attempt to create 'buzz' for their ads before they air. Sketchers Shape-Ups were one of the first big brands to come out with the message that they were advertising during the big game, and within minutes we already had a good idea of who would be starring in the spot – the (in)famous Kim Kardashian. The revelations from the company quickly were picked up on a number of social media sites, including Twitter, and the message was out. Conversations have been continuing on Facebook ever since. Another segment which is aiming to grab the spotlight during the Super Bowl commercial spot are big budget Hollywood studios, as trailers for Transformers 3 and the new Pirates of the Caribbean movies will be featured. Will the reported $3,000,000 per 30 seconds be worth it? It remains to be seen. However, the demand is clearly there, and next year we may well be witnessing the first $5 million advertisement. But the real question is, will you be watching?
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