Coca-Cola (NYSE:KO) On Sprite NBA Deal

Coca-Cola (NYSE:KO) has extended its longstanding Sprite partnership with the NBA. Coca-Cola (NYSE:KO) On Sprite NBA Deal Sprite will now become the company's lead brand, associated with the NBA and basketball around the world. This extended partnership will run through 2014. The director of sports marketing for Coca-Cola (NYSE:KO) North America, Ellen Lucey said that “The NBA has been a great fit for Sprite for a long time. As team sport, it matches up very well with Sprite.” Coca-Cola Co. (NYSE:KO) stocks were at 63.14 at the end of the last day’s trading. There’s been a 1.0% movement in the stock price over the past 3 months. Coca-Cola Co. (NYSE:KO) Analyst Advice Consensus Opinion: Moderate Buy Mean recommendation: 1.31 (1=Strong Buy, 5=Strong Sell) 3 Months Ago: 1.21 Zack’s Rank: 1 out of 16 in the industry
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