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Retailers are optimistically waiting Black Friday. Black Friday is the name given to the Friday after Thanksgiving and in designates the day that retailers hope to sales are significant enough to carry them from the red ink into the black. Black Friday deals are currently on the table. The holiday shopping season officially begins tomorrow and traditionally lasts approximately six weeks. Although the Feds have posted that the American economic recovery is going to be a slow and drawn out process, recent economic reports are positive. Recent reports reveal that the average American income rose and that less applications for first-time unemployment were processed. Spending is moving forward, but it has yet to recover completely as data is not back to pre-recession levels. Retailers are hoping that this information adds fuel to the consuming engine. Consumers are expected to spend more than last year and Black Friday sales will be the beginning for this holiday shopping season. The eyes and ears of Wall Street will be focused on retail reports to see if analysts expectations will come to fruition. Spending on discretionary items is expected to rise this year over last year by about 2 percentage points. The two percentage points translates into approximately $60 billion for various retailers to go after. If the outcome data is consistent with the expectations, it will be a merry holiday shopping season for all, and the economy will be the prime beneficiary. Author: Stephen Johnson
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