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Happy Halloween to everyone, especially the local retailers. Halloween is sparking retail sales right now as nationwide retailers report an increase in Halloween sales this year compared to the same time last year. October was a great month for the market overall and the United States economy continues to slowly recover. An increase in sales approaching the Halloween holiday is a good sign for the upcoming months that include Thanksgiving and Christmas. Christmas is the number one sales holiday for retailers and Halloween often comes in second place. The positive numbers stemming from the Halloween sales are thought to be valid indicators that point to a lucrative holiday shopping season. The National Retail Federation predicts more than a 22% increase in sales this year for Halloween compared to last year. Spending on the part of consumers has increased and people are breaking away from the recessive tendencies and behaviors of saving instead of spending. Halloween sales from candy, decorations, gifts and costumes have played a part in increasing the earnings reports for many retailers. The analysis of sales predicts that the average consumer will spend just over $60 on costumes, candy, cards and decorations. Even pet owners are expected to get into the action as they will purchase costumes to for their pets. Internet sales for Halloween are expected to increase as well. People are starting to feel more comfortable with spending again and retailers are reporting that in general, seasonal sales are up. It has helped this year that Halloween falls on a Sunday which gives consumers an entire weekend to get into gear and buy all the relevant accessories needed to make their Halloween experience a success. Up next, increased consumer spending for November and December. Author: Genny Germano
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